Let's clear up a prejudice right away: The debates about the four-day week, hybrid working models or work-life balance are by no means evidence of a growing reluctance to work. However, they do show that our expectations of a meaningful job have increased. And not just for Generation Z, by the way. In general, employees are demanding more flexibility in terms of working hours and location. They want more freedom for their own creativity. And in many professions, these demands can also be met. Thanks to digital solutions and services. When the sky above our own home is permanently gray, we can combine our job with a trip via a workation. Solutions such as robotic process automation take over our tedious routine tasks. Thanks to virtual reality, we will continue to learn throughout our lives without having to stick to a timetable. And generative AI is a good sparring partner for many tasks. With the clever use of modern technologies, companies are winning the "war for talent". However, if you want to retain talent in the long term, you cannot rely on technology alone, but must also promote new concepts for collaboration. It is crucial for the transformation process that AI and automation will significantly change the way we live and work but will promote human skills such as empathy and creativity, not replace them completely. Fancy a trip back in time to tomorrow? Then it's worth taking a detour to the Future of Work megatrend.
